Trellix Campaigns

Destination Xpand

Campaign Design Concept

Destination has become a positive descriptor denoting a place or event that people will make a special trip to visit. A destination event takes place outside of the usual or expected location. Corporations often hold destination events to reach new or regionalized audiences.

Xpand Live has established itself as an annual go-to U.S. destination for cybersecurity insight, thought leadership, valuable security training, and industry networking. Destination Xpand extends the same Xpand Live experience to additional regional and international destinations.

Globally

The visuals mimic a boarding pass layout, symbolizing Xpand's journey to you. Each city represents the next destination. We can display all cities Xpand will visit on the boarding pass, helping customers/partners choose the most convenient location to attend.

Locally

Much like the flight boarding pass, we can utilize the 3-digit airport codes of each city. These codes will be used in conjunction with imagery to differentiate between each destination.